Apple Vision Pro: $3,499 Spatial Computer Launches February 2024 in the US

Apple’s Vision Pro, the company’s first spatial computer, launches February 2, 2024, in the United States with a starting price of $3,499. The device blends digital content with physical space using advanced eye-tracking, hand gestures, and voice commands, positioning Apple directly against Meta’s Quest Pro and other VR competitors.

What Makes the Apple Vision Pro Different from Other VR Headsets?

The Vision Pro features Apple’s custom M2 chip paired with a new R1 processor that delivers images to the dual micro-OLED displays with just 12 milliseconds of latency. With 23 million pixels across both displays, it offers resolution far exceeding competitors. The device uses 12 cameras, five sensors, and six microphones for precise spatial tracking. Unlike traditional VR headsets, Apple markets this as a “spatial computer” that seamlessly blends augmented and virtual reality through its EyeSight feature, which displays your eyes to others when you’re interacting with them.

When Can You Pre-Order the Apple Vision Pro?

Pre-orders open January 19, 2024, at 5 a.m. PST exclusively through Apple’s website and Apple Store locations. Initial availability is limited to the United States, with international expansion planned for later in 2024. Apple requires an in-store fitting appointment to ensure proper sizing of the Light Seal and headbands.

How Does Vision Pro Pricing Compare to Competitors?

At $3,499, Vision Pro costs significantly more than Meta Quest 3 ($499) and Quest Pro ($999). However, Apple targets enterprise users and early adopters rather than mainstream consumers, similar to the original iPhone strategy.