AI Marketing

Why Meta’s AI Overhaul is Shaking Up Advertising: Say Goodbye to Old-School Targeting Okay, picture this: you’re an advertiser who’s spent years mastering the art of pinpointing your audience on Facebook or Instagram. You’ve got your demographics dialed in, behaviors tracked, and interests laser-focused. It felt like you were playing a high-stakes game of digital […]

Embracing AI Vibes: Mental Shifts African CMOs Need to Crush Marketing Growth Picture this: you’re a CMO in bustling Lagos or vibrant Nairobi, juggling campaigns that span from dusty rural markets to sleek urban tech hubs. The world of marketing is evolving faster than a cheetah on steroids, and AI is the new kid on […]

How AI is Shaking Up the Sponsorship Game: From Spotting Gems to Sealing Deals Picture this: You’re running a big event, like a music festival or a sports league, and you’re scrambling to find sponsors who actually fit. Back in the day, it’d be endless cold calls, spreadsheets that look like they were designed by […]

Why Madison Avenue is Falling Head Over Heels for AI in Advertising Picture this: you’re strolling down Madison Avenue, the iconic hub of advertising where big ideas have been born for decades. But lately, something’s buzzing in those glossy offices—artificial intelligence. Yeah, AI isn’t just for sci-fi movies or your phone’s autocorrect anymore. It’s sneaking […]

How Communication Teams Are Supercharging Their Game with AI Magic Picture this: It’s Monday morning, and your comms team is buried under a mountain of emails, press releases, and social media posts that need to go out yesterday. Sound familiar? Well, buckle up because AI is swooping in like a superhero sidekick, making life a […]

Discover How Innovid’s New AI Tools Are Revolutionizing Ad Campaigns by Saving Time and Boosting Results Hey there, fellow marketers and ad enthusiasts! Ever feel like you’re drowning in a sea of data, tweaking campaigns until your eyes cross, and still not hitting those performance highs? Well, buckle up because Innovid just dropped some game-changing […]

How Meta’s Latest AI Ad Tools Could Be Your Secret Weapon for Crushing Holiday Sales Ah, the holidays. That magical time of year when twinkling lights, festive tunes, and the mad dash for last-minute gifts turn even the calmest folks into shopping ninjas. But if you’re a business owner or marketer, it’s also crunch time […]

Philly Marketers, Gear Up: The Top 10 AI Tools You Can’t Ignore in 2025 Hey there, fellow Philly hustlers! If you’re in the marketing game here in the City of Brotherly Love, you know it’s all about staying ahead of the curve. Picture this: It’s 2025, and AI isn’t just a buzzword anymore—it’s the secret […]

How AI is Turbocharging the Sponsorship Game: Spotting Deals, Reaching Out, and Sealing the Win Picture this: You’re organizing a massive music festival, and you’re scrambling to find sponsors who’ll foot the bill for those glowing stages and free swag. Back in the day, it’d be you buried in spreadsheets, cold-calling brands, and hoping for […]

Meta’s Fresh AI Ad Tools: The Game-Changer for Your Holiday Sales Blitz Ah, the holiday season – that magical time when wallets fly open faster than you can say “Black Friday deals.” If you’re in the e-commerce game or running any kind of business that thrives on seasonal spikes, you know the drill: ads everywhere, […]